“On Mars” – 3D Footwear Design

Design Goal

Design an ingenious 3D footwear model that embodies the core values
(performance, comfort, innovation and sustainability) and aesthetics of On
Running, taking as a start point the image provided and not deviating to much
from the 3D model shape provided.

Inspirations

My journey began with thorough research, immersing myself in On Running’s
technologies and analyzing user reviews to identify key areas and trends for
improvement. Armed with this knowledge, I set out to create the “On Mars”
Footwear, a fusion of innovation, style, and comfort.
I was then in the pursuit of an audacious vision – to design a 3D footwear model
that encapsulates the very essence of On Running’s essence.
Drawing inspiration from the untamed beauty of the desert, the promise of
innovative technologies, and the classy of On Running’s footwear, i embarked on
a quest to create something that i think is extraordinary.

Design choices

Looking forward to achieve perfection, I set out to design a versatile sneaker
designed for running, walking, and hiking, tailor-made to withstand the harshest
of environments.
Picture a sneaker capable of conquering rocky trails, enduring desert sands, and
strutting down urban streets.
I applied the prowess of On Running’s technologies, including CloudTec and
Speedboard, to enhance performance.
My design path involved a careful blend of these key elements: the hostile
environment, generative design, and aesthetic grace.

Alignment with On Running Identity

At it‘s heart, On Running signifies classy, comfort, performance, resilience and
innovation – values we’ve woven into the very fabric of this footwear model.
My color palette draws inspiration from the Martian landscape, infusing a futuristic
tech aesthetic that commands attention on runways and in the dunes.
The „pièce de résistance“ is the sole, ingeniously designed with innovative
suspension cylinders for an exhilarating boost. And true to On Running’s
commitment to unprecedented comfort, my design retains their signature
cushioning system, ensuring every step is a plush stride.
I was also influenced by the On Running recycling principles to use sustainable
and recyclable materials; so that the brand continues to make a step towards a
greener planet.

Summary

The “On Mars” Footwear is not just a shoe; it’s a testament to the harmonious
coexistence of performance, comfort, sustainability, and style.
It’s the future of footwear, where your journey, whether through the urban jungle
or the unforgiving desert, is marked by innovation and elegance.
Get ready to step into a new era – “On Mars.”

Design Process

Shape Design (AI, 3D scan, On running)

With the help of AI and using both the scan 3D model provided and one of the original models from On i went in a quest to achieve a reliable shape that would incorporate aspect from the concept created the ON shoes and the 3D model provided.

I explored a lot of different concepts to see one that would please visually the client but also had the brand aesthetics of ON connected to it. Some of this concepts were also created with the solo purpose to define a color pallet or give ideas for color pallets for the shoe even if he looked a lot different.

Material & Pattern Design

Material

Organic cotton Polyester Wool

Given OnRunning’s established excellence in material selection for most shoe components, my focus is shifted to pattern design instead.

Pattern Exploration

CloudTec Sole

Color Pallet

Reference Image

This landscape, reminiscent of Mars, merges technology with emptiness in a striking fusion. It imparts a simultaneous sense of warmth and cold, reflecting a future where innovation thrives amidst desolation.

This lines were one of the inspirations for the back tube and the large back, i could have gone a bit more “speed, alien” aesthetics but it would deviate to much from the classy look.

My Design Journey: Crafting an ON Running Shoe Concept

Gathering Inspiration and Research: I embarked on an exhilarating design by immersing myself in a world of inspiration and research. It all began with a mix of references: a captivating image, precise 3D scans, and ON Running shoes that embodied the aesthetics I aspired to achieve. My journey took me deep into the realm of ON Running’s cutting-edge technologies, where I explored the wonders of CloudTec, the intricacies of the Speedboard, and the sustainable marvels of renewable textiles. This research was vital to understanding the brand’s essence.

But I didn’t stop there. I craved real-world insights, seeking wisdom from ON Running’s clientele through video reviews. These firsthand accounts gave me invaluable perspectives on what truly mattered in a running shoe. To capture the essence of a desert rocky environment, I delved into a comprehensive video guide (https://youtu.be/Pc0KoC2w574) that spelled out the terrain’s unique challenges and footwear requirements. I absorbed every detail, though I didn’t want my design to be overly constrained by these conditions since i wasn’t sure it this was a point to take into consideration.

Defining the Audience and Charting the Course: With a treasure trove of research at my disposal, I meticulously defined the target audience, understanding their needs, desires, and aspirations. Armed with this insight, I was ready to set sail on the seas of creativity.

Conceptualization and Design Exploration: My creative voyage led me to the shores of conceptualization. AI-powered design tools became my companions as I conjured a multitude of design concepts. I explored diverse combinations, weaving together elements that resonated with my artistic sensibilities. Each design told a unique story, an intricate dance between catering to environmental demands and unleashing the wings of design freedom.

Choosing the Path Less Traveled: As my designs unfolded, I faced a pivotal moment. I had to select one design that would carry my vision forward. It had to be a design that harmonized with ON Running’s signature aesthetics and stayed true to the contours revealed by the 3D scan. Yet, I couldn’t ignore the practicalities of production. I had to tread carefully to ensure the design was not only beautiful but also feasible.

Creating the Blueprint in Blender: With a chosen path in sight, I ventured into the digital realm of Blender. Here, I crafted a 3D blockout of my vision, methodically focusing on individual design elements while never losing sight of the grand tapestry. It was a process of relentless refinement, a journey through the intricacies of form and function.

Transcending with ZBrush: From Blender, I transported my creation into ZBrush, a realm where colors, textures, and details burst into life. My color palette, a challenge in itself, featured brown, beige, blue, and orange – a symphony of earthy and vibrant hues. Every stroke of the digital brush carried with it the weight of visual appeal and functionality.

Iterating and Seeking Perfection: The design process was a continuous loop of iteration. I sought feedback, listened to insights, and refined my creation. It was a quest for perfection, a dance between my artistic instincts and the constraints of reality.

The Grand Finale: Presenting My Vision: As the journey reached its zenith, I ensured my design met every predefined criterion and objective. With precision, I crafted a concise yet impactful presentation that showcased the essence of my creation.

Bringing It to Life: Visualizations and Turnovers: To breathe life into my concept, I summoned the power of 3D visualizations and dynamic turnovers, allowing viewers to immerse themselves in every angle and facet of my creation.

In Conclusion: This journey has been both exhilarating and challenging. While the constraints of time urged me forward, I acknowledge that more time in the design process would have unlocked even greater potential. Nevertheless, I take pride in having woven together technical prowess and creative flair, demonstrating that deliberation and thoughtful choices are the pillars upon which remarkable designs are built.

If I were working on a similar project at ON Running, here is how I would approach it:

Asking Pertinent Questions: In the initial stages of the project, I would be proactive in seeking clarification and understanding. This would involve asking a multitude of questions to gather insights into the project’s requirements, desires, and preferences. These inquiries would serve as the foundation for crafting a design that resonates with the brand’s vision.

Environmental Considerations: I would delve deeper into the specifics of the project, inquiring whether the environmental context plays a significant role in the design. Understanding whether the objective is purely aesthetic or if it encompasses functionality related to the environment is crucial. This knowledge would inform key design decisions.

Dedicating More Time to Design: Recognizing the critical role of design in the overall success of the project, I would dedicate ample time to the design phase. This would involve a thorough exploration of design possibilities and continuous feedback-seeking from colleagues and superiors. I understand that the design process is iterative and that each layer of refinement contributes to the final product’s excellence.

Researching ON’s Production Methods: To align my design with ON Running’s production capabilities and constraints, I would embark on extensive research. This would include seeking comprehensive documentation on ON’s production methods and limitations. A deeper understanding of the manufacturing process would enable me to make design choices that are not only aesthetically pleasing but also feasible to produce.

Crafting an Impactful Presentation: In order to effectively communicate and “sell” my design, I would meticulously prepare a presentation pitch. This presentation would not only showcase the design but also provide a compelling narrative. I would deconstruct design choices in both broad and fashion-specific terms, appealing to emotions and aesthetics. The goal would be to make a persuasive case for the design, emphasizing how it aligns with ON Running’s brand identity and objectives.

In summary, my approach at ON Running would involve inquisitiveness, dedication to design excellence, thorough research, and the ability to communicate the design effectively through a captivating presentation. These elements would collectively contribute to the success of the project and its alignment with ON Running’s brand and goals.

Research

CloutTec

It consists of hollowed rubber tubes, often referred to as “Clouds,” which are strategically placed underneath the footbed. These Clouds serve as a unique and innovative cushioning system that enhances the running experience.

The way CloudTec works can be broken down into several key aspects:

1. Soft Landing: When a runner’s foot strikes the ground, the Cloud elements compress to cushion both vertical and horizontal impact. This provides a soft and comfortable landing, similar to running on sand, which helps reduce the risk of impact-related pain and injuries.
2. Firm Takeoff: As the foot begins its transition and pushes off the ground, the Clouds lock firmly in place, creating a solid foundation for a powerful and secure takeoff. This ensures that the natural running gait is not disrupted, allowing for an efficient push-off.
3. Adaptive Response: Each Cloud operates independently, adapting to the individual movement and needs of the runner’s foot. This feature allows for a more natural and personalized running experience, with the shoe responding to the runner’s specific gait and landing patterns.
4. Integration with Speedboard: CloudTec works in conjunction with a Speedboard integrated into the midsole of the shoe. The Speedboard connects and stabilizes the Cloud elements, promoting an active running gait without imposing artificial guidance. This means that the runner has greater freedom and control over their stride.

In summary, CloudTec technology in On running shoes provides a combination of cushioning, responsiveness, and adaptability. It offers a soft landing, a firm takeoff, and a natural, personalized running experience, ultimately helping runners to run more comfortably and efficiently while reducing the risk of injury.

Cyclon

Cyclon™ is a sustainability program introduced by the company “On” to promote circularity in their products, particularly the Cloudneo running shoe and the Cyclon-T running tee. Cyclon™ focuses on creating 100% recyclable and high-performance gear while minimizing waste and environmental impact. Here’s a detailed explanation of Cyclon™ and the technologies and materials it involves:

1. Circularity Program: Cyclon™ is On’s circularity program, designed to reduce the environmental impact of their products. It shifts away from the traditional linear model of producing, using, and discarding products to a more sustainable and circular system.
2. 100% Recyclable Products: The key feature of Cyclon™ products is that they are 100% recyclable. This means that once these products reach the end of their lifecycle or become worn out, they can be returned to On and recycled to create new products.
3. Materials Used:
   • Castor Bean-Based Material: The Cloudneo running shoe is engineered using a castor bean-based material, specifically PA11, derived from castor beans. This bio-based polyamide reduces the reliance on traditional petroleum-based materials.
   • PA11 and Pebax: The Cloudneo’s upper is made from PA11, while the sole utilizes Pebax, another high-performance polyamide. Both materials are chosen for their eco-friendliness and recyclability.
4. Recycling Process:
   • Collection: Customers who own Cyclon™ products can return them to On once they are worn out or at the end of their lifecycle. This collection is a critical step in the recycling process.
   • Grinding and Recycling: On takes the collected products and grinds them down to create raw materials. These raw materials are then used to produce new gear.
   • Closed-Loop System: The Cyclon™ products can be recycled and transformed into new products, creating a closed-loop system. This process minimizes waste and ensures that materials are reused effectively.
5. Sustainability and Performance: Cyclon™ products, like the Cloudneo, are engineered to be both sustainable and high-performing. They’re designed to deliver excellent performance while adhering to a strict sustainability ethos.
6. Recycling Convenience: For Cloudneo subscribers, recycling is made convenient. They can request a new pair after a certain mileage or time frame, and the old pair is sent back for recycling. This subscription model encourages users to actively participate in the circular system.

In summary, Cyclon™ is a circularity program that focuses on creating running gear, like the Cloudneo, which is 100% recyclable and made from sustainable, bio-based materials. It aims to reduce waste and environmental impact by promoting recycling and reusing materials in a closed-loop system. The program underscores On’s commitment to sustainability and high-performance products that benefit both athletes and the planet.

Detail features

1. Cloud Five:
   • Type: Lifestyle/Casual Shoe
   • Ground Type: Designed for urban and casual use, suitable for pavement and indoor environments.
   • Features: Available in waterproof and non-waterproof versions, a variety of color options.
   • Focus: Comfort and style for everyday wear.
2. Cloud X3:
   • Type: Cross-Training Shoe
   • Ground Type: Versatile for gym workouts, indoor training, and light running on treadmills.
   • Features: Agile and nimble design.
   • Performance: Suitable for gym workouts, HIIT classes, and light indoor running.
3. Cloud Runner:
   • Type: Neutral Road Running Shoe
   • Ground Type: Primarily designed for road and pavement running.
   • Features: Available in wide widths and waterproof option.
   • Performance: Best for daily training on paved surfaces, comfortable cushioning, suitable for runs up to 13 miles.
4. Cloud Go:
   • Type: Road Running Shoe
   • Ground Type: Ideal for road and pavement running, also suitable for track workouts.
   • Features: Performance-focused, with a versatile design for various paces and workouts.
   • Performance: Excellent for daily training, versatile for different types of runs, features a rocker geometry for enhanced efficiency.
5. Cloud Flow:
   • Type: Performance Daily Trainer
   • Ground Type: Best for road running, track workouts, and faster-paced training on pavement.
   • Features: Firmer ride with a focus on tempo runs and speed.
   • Performance: Offers a smooth and efficient transition, suitable for various types of workouts on solid surfaces.
6. Cloud Flyer 4:
   • Type: Stability Running Shoe
   • Ground Type: Intended for road running and pavement use.
   • Features: Heel clip and higher-density foam for added stability.
   • Performance: Suitable for runners who require stability and support during their road runs.
7. Cloud Monster:
   • Type: Versatile Daily Trainer/Long Run Shoe
   • Ground Type: Designed for road running and pavement use, suitable for gravel roads.
   • Features: Aggressive rocker geometry, large Cloud pods, soft cushioning.
   • Performance: Ideal for long runs and steady to tempo efforts on solid surfaces.
8. Cloud Surfer:
   • Type: High-Cushion Daily Trainer
   • Ground Type: Suitable for road running and pavement use.
   • Features: Soft ride with an absence of the speedboard, plush cushioning.
   • Performance: Ideal for long distances, offers durability and versatility for different paces on solid surfaces.
9. Cloud Boom Echo 3:
   • Type: Carbon-Plated Racing Shoe
   • Ground Type: Best for race day on tracks and well-maintained roads.
   • Features: Designed for exceptional speed and performance.
   • Performance: Provides outstanding performance for racing purposes on solid surfaces.
10. Cloud Vista:
    • Type: Door-to-Trail Shoe
    • Ground Type: Suitable for road, pavement, and hardpack trails.
    • Features: Versatile design for a mix of terrains.
    • Performance: Offers a smooth transition between different surfaces.
11. Cloud Ultra 2:
    • Type: Door-to-Trail Shoe for Ultra Running
    • Ground Type: Designed for ultra running on trails and mixed terrain.
    • Features: Enhanced cushioning, sock-like booty construction, and increased durability.
    • Performance: Ideal for long-distance trail running and off-road adventures.
12. Cloud Venture:
    • Type: Pure Trail Running Shoe
    • Ground Type: Intended for challenging and muddy trail conditions.
    • Features: Aggressive outsole for off-road adventures.
    • Performance: Designed for dedicated trail runners seeking performance on rugged and uneven trails.

Main Manufacturing Process

The manufacturing process at On Running is characterized by a rigorous commitment to functionality, performance, and sustainability. It revolves around the following key principles:

1. Function-Driven Design: The core tenet is to ensure that every component of the shoe or product serves a distinct and well-defined purpose. Design decisions are fundamentally based on enhancing overall performance, whether it’s tailored for athletes, runners, or general consumers.
2. Consumer Engagement: On Running maintains a close and interactive relationship with consumers, including athletes and runners. This interaction leads to the creation of custom-designed footwear that caters to specific performance needs. Furthermore, the invaluable feedback from everyday users profoundly influences the design process.
3. Sustainability Focus: Sustainability is a foundational aspect of every product crafted by On Running. The materials team plays a pivotal role in aligning On Running with a complete sustainability paradigm.
4. Innovation and Creativity: The design team is granted creative freedom to explore unconventional and ambitious ideas. Often, these seemingly avant-garde concepts evolve into pioneering innovations.
5. Prototyping and Testing: The creation of prototypes, often referred to as “monsters,” constitutes a crucial phase in the manufacturing process. These prototypes are instrumental in visualizing and experimenting with 3D forms, facilitating the evaluation of idea feasibility and practicality.
6. Collaboration and Feedback: The design and materials teams engage in a tightly-knit collaboration to iteratively refine and optimize product designs. This meticulous process focuses on how the product interfaces with the human body, ensuring it aligns with performance standards and comfort requirements.
7. Efficiency Improvement: The teams jointly strive to enhance the overall efficiency of the manufacturing process. This includes identifying and implementing more efficient processes to streamline the production cycle.
8. Iterative Development: The iterative nature of product development implies a constant progression of ideas and the pursuit of boundary-pushing concepts. Team members collectively contribute to elevating the product to new levels, fostering a culture of continuous improvement.
9. Quick Implementation: On Running places a premium on swift execution. If an idea demonstrates value and feasibility, it is promptly put into practice, allowing the brand to maintain a pioneering position in innovation and product development.

In summation, On Running’s manufacturing process is distinguished by an unwavering dedication to performance, sustainability, and innovation. This process thrives on collaboration, rigorous prototyping, and a relentless pursuit of efficient, functional, and high-performance products, ultimately ensuring athletes, runners, and consumers enjoy top-tier experiences.

Creating an iconic running shoe is a process that defies meticulous planning. The “Cloud,” a relatively young shoe born just three years ago, has already garnered millions of avid runners. Whether it attains iconic status remains to be seen. The vision behind it was to seamlessly merge comfort and speed in a single shoe, emphasizing both soft landings and powerful take-offs. On’s core principle is reduction—trimming away excess material and weight. Traditional running shoes often felt bulky and overly ornate, so On flipped the design process. Instead of asking what to include, they inquired about what truly needed to be present. This approach resulted in an exceptionally flexible and lightweight shoe that stands out not for its style but as a solution-driven creation. The “all-black project” captures the essence of the Cloud by distilling it to its outline, a potential sign of an iconic shoe where recognition comes from its distinctive shape, more than its appearance. In essence, the true test of an icon is its ability to be recognized at a glance.

On Running Path

Introduction to On Running:

• On Running was founded in Zurich, Switzerland, in 2010 by former six-time Ironman champion Olivier Bernhard, along with businessmen Caspar Coppetti and David Allemann.
• Olivier Bernhard initially modified traditional running shoes by gluing rubber pieces from a garden hose to create a unique cushioning and springboard effect. This innovative approach laid the foundation for On Running’s development.

CloudTec Sole Technology:

• The defining characteristic of On Running’s shoes is its unique sole technology called “CloudTec.” This sole features hollowed-out blocks, creating a distinct appearance with significant gaps between each cube.
• CloudTec is designed to provide cushioning upon landing while acting as a springboard when compressed, enhancing the running experience. This innovative sole design sets On Running apart from traditional running shoe brands.

The Journey to Success:

• On Running experienced significant success with the CloudTec sole, attracting a diverse customer base beyond die-hard runners. The brand recognized the demand for shoes with a focus on cushioning and comfort.
• To cater to this demand, On launched the “Cloudmonster,” a maximalist sneaker with a prominently large sole designed for those seeking more cushioning and a fashion-forward appearance.

Rapid Growth and Market Success:

• On Running went public in 2021 and quickly became a market leader in the specialized sneaker space.
• In 2022, the company achieved over $1.2 billion in revenue, surpassing competitors like Hoka. On Running’s market capitalization exceeded $10 billion.
• The brand’s products are sold at tens of thousands of stores, from running-specific chains to mainstream department stores like Nordstrom and Bloomingdale’s.

Expanding Beyond Running:

• While On Running’s foundation is rooted in serving running enthusiasts, the company is expanding into fashion and luxury consumer markets.
• Collaborations with Swiss tennis legend Roger Federer and Spanish luxury brand LOEWE showcase On Running’s efforts to develop footwear and apparel that appeals to a broader consumer base.

Challenges and Criticisms:

• While On Running’s shoes have gained popularity for their unique design and fashion-forward appeal, they face criticism from some who question the uniqueness of their technology.
• Some argue that other running shoe brands offer better technology and performance at a lower price.
• On Running faces the challenge of balancing its commitment to fashion and mainstream appeal with its roots in developing the best running shoe.

On Running Culture

On Running: A Culture of Movement and Innovation

At On Running, a global sportswear company founded in Zurich, Switzerland, movement is not just a product; it’s a way of life. The company’s culture and work environment are built on a foundation of innovation, sustainability, inclusivity, and a deep passion for inspiring people to move.

Core Beliefs: Performance, Design, Impact, and Community

On Running’s culture is grounded in four core beliefs:

1. Performance: On’s teams are dedicated to pushing the boundaries of what’s possible. They focus on redefining industry standards, questioning sustainability, and creating cutting-edge technologies like the CloudTec cushioning system that sets On shoes apart.
2. Design: Attention to detail and intention is at the heart of everything On does. The company’s obsession with design is evident in its fluid spaces, teams, and the constant pursuit of learning. They aim to inspire movement through their designs, believing that movement leads to greatness.
3. Impact: On is committed to growing responsibly for its people, communities, and the planet. Initiatives like Cyclon™, which addresses end-of-life product waste, and the Right to Run program, which partners with organizations to promote movement, showcase the company’s dedication to making a positive impact and encouraging the industry to join them.
4. Community: People come first at On. The company believes that everyone is a leader and fosters a team-centered approach to holistic growth. On invests in its people’s development, spreading innovative thinking, and extending care both within the global community and among its own team members.

Values That Define On Running: Mind, Body, Purpose

On Running follows a holistic approach to foster a culture that values the mind, body, and purpose:

• Mind: On promotes self-care and reflection, offering internal and external well-being support for team members and their families. With flexible vacation and working hours, individuals can find the right pace to switch off when needed.
• Body: Movement and action are essential. Encouraging physical activity is part of On’s DNA, aligning with their mission to inspire movement.
• Purpose: The company’s mission and values, alongside a commitment to community and collaboration, drive purpose. Growth and development are integral to the journey.

Diversity and Inclusion: Celebrating Differences

On Running embraces diversity and inclusion as catalysts for innovation and human connection. They understand that a diverse team brings positive outcomes to their work, relationships, and the world. Inclusion Groups and partnerships with experts are ways On is actively learning from each other and working toward ensuring everyone’s Right to Run.

Sustainability: Protecting Our Planet

On Running is deeply passionate about the environment. They continually work to protect the planet through sustainable practices and innovation. This commitment is visible in their development of new materials from carbon emissions and the creation of the first circular subscription model in sportswear, Cyclon™.

Global Community and Multilingual Workforce

On Running is a global company with 8 main hubs worldwide, and you’ll hear more than 45 languages spoken among their 2,130 teammates. The company’s expansion from Zurich to a global stage reflects their commitment to diversity and inclusion.

Hiring and Onboarding: A Two-Way Street

On Running’s hiring process is a two-way street, focusing on aligning candidates with the company culture and values. The process spans about eight weeks, emphasizing the importance of finding the right fit where skills and passion combine.

Conclusion: A Thriving and Inclusive Culture

On Running’s culture is defined by innovation, sustainability, and a passion for inspiring movement. Their values, commitment to diversity and inclusion, focus on sustainability, and global presence make On a company that not only produces high-quality sportswear but also fosters a thriving, inclusive, and diverse work culture.

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