UI Game Design Presentation:

Mobile Pop-Up for Easter Promotion UI Game Design experience

Overview

This presentation details the UI design for a mobile game pop-up page created for an Easter promotional event. The aim is to engage players with a 15% discount on in-game keys and gems, enhancing player interaction and encouraging in-app purchases.

Design Features:

1. Product Offerings:
   • The pop-up introduces three unique packages, each with different amounts of keys and gems, priced proportionally to cater to a range of player investment levels.
2. Visual Design:
   • Images and Layout: Packages are represented with dynamic images of keys and gems, and clear pricing information. The layout is optimized based on a reference layout for intuitive user interaction.
   • Color Palette and Style: A vibrant color palette and consistent style reflect overall aesthetic, ensuring a seamless user experience and reinforcing brand identity.
   • Enhancements: Redesigned layers with improved graphics, added glows, new sprites for keys, gems, and buttons, and strategic glowing effects to highlight key offerings and buttons, motivating user action.
3. Animations and Dynamics:
   • Interactive Elements: Engaging animations such as rotating keys and gems, and a dynamic main top banner draw player attention, making the UI both tactile and appealing.
   • 3D Effects and Flexibility: The incorporation of 3D layers allows for easy modifications based on feedback, enhancing the adaptability of colors, sizes, and structures. A camera hovering effect gives the impression of a 3D space, increasing the depth and engagement of the presentation.

Technical and Production Considerations:

• Asset Integration and Game Implementation: All assets are designed to be lightweight, using low poly meshes and a single texture for straightforward editing and integration into the game engine. This ensures that the UI can be rapidly and reliably customized and integrated, considering game performance and user experience.
• Target Audience: The design preliminarily targets young adults, based on assumptions for this test phase.
• Adaptability and Improvisation: Given limited information about the game, the style and features were extrapolated from the provided reference, demonstrating the capability to innovate under constraints.

Further Considerations in a Full Production Environment:

• We would explore the game’s narrative, character integration, graphic style, and genre (e.g., FPS, RPG, strategy, arcade) to tailor the UI more closely to the game’s identity.
• Feedback mechanisms would be assessed to address any player complaints with current systems and incorporate desired features by the developers.
• The UI’s compatibility with both vertical and horizontal modes would be evaluated.
• Post-purchase interactions, such as a personalized pop-up matching the promotional design, would be designed to enhance user satisfaction and retention.

Conclusion:

This UI design for the Easter promotional pop-up is crafted to not only enhance the visual appeal but also to provide an intuitive and adaptive user interface. By employing advanced design strategies, animations, and flexible technical solutions, aiming to attract players, encourage purchases, and seamlessly integrate this UI into the broader game environment.

Next Steps: Feedback on this design and refining our approach to meet players’ expectations and achieve promotional objectives effectively.

Process & Research

• Game and Style: Designed to fit any game engine with a modern, appealing look suitable for the Easter season.
• Fonts: Utilizes clear, stylish fonts that blend well with the seasonal theme.
• Reference Materials: Includes mobile game apps known for their effective microtransaction shops such as “Candy Crush Saga”, “Clash of Clans”, and “Fortnite”.

Semiotics and Symbolism

• Designed for a global audience, with potential versions tailored for each continent to enhance local engagement.

Aesthetics

• Centered design elements ensure clarity and appeal, with carefully chosen colors and layer placements to enhance visibility and interaction.

Breakdown

Layers

Executive Summary

Project Objective:
The aim is to develop an engaging and user-friendly Easter promotional pop-up for a mobile game, enhancing the gaming experience by offering seasonal discounts on in-game purchases. This initiative is designed to increase player interaction, encourage in-game spending, and foster a festive atmosphere within the game environment. The pop-up will feature a variety of purchasing options tailored to different player preferences and investment levels.

Target Audience:
This project primarily targets mobile game players who are young adults, although it is designed to be accessible and appealing to a broad age range. The promotion particularly seeks to attract players who are already engaged with the game and looking to enhance their experience through additional in-game content at a reduced price.

Deliverables:
The deliverables for this project include a fully designed and implemented Easter promotional pop-up page within the game. Key features will include:

• Product Offerings: Three distinct packages offering various amounts of in-game keys and gems, each attractively priced.
• Visual Design: A dynamic and festive design incorporating vibrant colors and Easter-themed elements, optimized for both visibility and user interaction.
• Animations and Dynamics: Interactive elements such as rotating items and floating effects to draw attention and provide a tactile experience.
• Technical Integration: Seamless integration of the pop-up into the existing game environment, ensuring smooth performance and compatibility across various devices.

Outcome Expectations:
The expected outcome is an increase in player engagement and in-app purchases during the promotional period, along with enhanced player satisfaction due to the festive and rewarding nature of the Easter event. Feedback will be collected to refine future promotions and adapt the offerings to better meet player needs and preferences.

Next Steps:
Immediate steps include finalizing the design elements, testing the pop-up for usability and functionality, and scheduling the launch to coincide with the start of the Easter season. Post-launch, player interactions and sales data will be analyzed to assess the impact of the promotion and guide the development of similar future events.

All copyright material in this exercise is exclusively owned by the creator, Alexandre Ferreira. Use of any assets or designs is strictly reserved for the creator.